THEY'RE HIDING TOXINS IN YOUR TOOTHPASTE
Don’t just take our word for it—every jaw-dropping claim here is backed by actual studies and cold hard facts.
Carcinogenic
Some ingredients are considered genotoxic (aka, they damage DNA) and could even lead to cancer. These ingredients are banned in the EU—so when will the U.S. catch up?
Kills Healthy Cells
The corrosive ingredients in household detergents are also in your toothpaste. They destroy your mouth and wreak havoc on your oral microbiome.
Impairs Cognition
Fluoride might be messing with more than your teeth—it's been linked to impacts on mental health and cognition.
Inflammatory
Sodium Lauryl Sulfate (SLS) is a major irritant to your oral cavity, which doesn’t exactly make sense for something that’s supposed to keep your mouth healthy, does it?
Lowers Testosterone
Fluoride isn't what it's cracked up to be—it’s been linked to lower testosterone levels and could be throwing your hormones out of whack. Not exactly a fair trade, huh?
Endocrine Disruptor
These so-called ‘preservatives’ are actually hormone disruptors sneaking into your system. The worst part? They’re in the toothpaste you use every single day.
A WARNING LABEL ON YOUR TOOTHPASTE?
We checked your toothpaste label so you don't have to (but you probably should too). Chances are, your toothpaste contains these ingredients. Want the full breakdown? Request a toxicity report to see what’s lurking in your tube and how it could be putting your health at risk:
- Titanium Dioxide (FDA Watchlist)
- Sodium Lauryl Sulfate (SLS)
- Propylene Glycol
- Sodium Fluoride
- Artificial Colors (Blue 5, Yellow 12)
- Sodium Hydroxide
- Other shit ingredients....
Our Higher Toothpaste Standards
Free From Harsh Chemicals
No parabens, sulfates, or artificial additives—just clean, natural ingredients you can trust.
Remineralize Enamel
Forget fluoride. We use nano hydroxyapatite to strengthen and remineralize your teeth the natural way.
Freshens Breath
Fresh breath? Check. Our toothpaste keeps your mouth minty and clean, all while skipping the harmful ingredients.
Great for Sensitive Teeth
Our non-toxic ingredients are easy on your teeth and gums, and don't irritate your mouth like the chemicals used by "the other guys"
Same Clean Feeling
We crafted our toothpaste to keep that fresh, clean mouth feeling you love—y’know, that silky smoothness when you run your tongue across your teeth?
Whiter Teeth Naturally
Yup, once again, its possible to whiten your teeth without harsh chemicals and toxins - we did it.
TIME TO BE BOLD.
It's simple. You want a healthier and superior product that doesn't look like it was just featured in VOGUEs top 10 body care products.
The Dead Difference
No Bad Stuff
We’re shocked at the toxic junk packed into most toothpaste brands. We keep that shit out of our tubes and provide a toothpaste that's simply better for you.
Dentist Approved
Approved by dentists who support Flouride-Free alternatives.
Ingredient Transparency
We believe in ingredient transparency, no secrets here. We’re not just selling toothpaste—we’re here to educate you about what’s in your products and why it matters. Knowledge is power, after all.
Improve Daily Routine
Start and end your day with ingredients you can trust.
Promote Oral Wellness
We have taken great care to select ingredients that are better for your oral microbiome, gum and teeth health and overall smile.
No Comprimises
Clean, non-toxic ingredients you can actually pronounce, delivering the fresh, white smile you deserve.